Win/Loss Story Templates for Sales
![Do more of what works and improve your win ratio while feeding Product valuable feedback](/cdn-cgi/image/format=webp,width=3840/https://s3.us-west-2.amazonaws.com/public.notion-static.com/template/fbbf7471-6e68-4106-a1af-80b5bd391de0/desktop.png)
About this template
Product Marketing teams use Win-Loss Reports to keep a keen eye on their ability to close sales opportunities. And to learn why a deal was lost, and to whom, to improve their revenue enablement activities.