Research Assessment #4

Date:  November 18, 2016

Subject:  Entrepreneurship

MLA citation:  

Patel, Neil. “The Minimalist’s Guide to Owning a Business.” Forbes. Forbes Magazine, 28 Jan. 2016. Web. 18 Nov. 2016. <>.


Sometimes an excessive amount of ambition and greed can cause an overflow of a deluge, an extensive critique on oneself, and much stress and no fulfillment.  You want so much but you are crippled by some of your inactions and in end, criticize yourself for being a defeat; this is my current state. Now I had finally found an article that I truly resonate with, in which is the state I want to become a minimalist entrepreneur. This concept of “minimalism” described in Neil Patel’s article was nowhere new to me as I have long researched about it before, however, he did point out some new features in terms of running a business through his lens.

To clarify a basic understanding of minimalism, I like to think of it as, “the more you own, the more owns you”. The house, cars, nice clothes we want, all, in the end, limits our ability to do what we want freely, as they are responsibilities/liabilities that we need to take care of. The focus we have for that new cell phone, new shoes, ultimately feeds our desire for more and more, not the sense of completeness we originally had hoped for. Furthermore, according to a minimalist mindset, success = freedom. For example, absolute income is not the best measuring tool, relative income is. That is, if you have to spend 80 hours a week to make $100,000 annually, you, in reality, make less than those who only spend 10 hours a week and make only $30,000 a year. In this sense, productivity per hour matters the most as it’ll give you more time to maneuver for other meaningful events in life.

In terms of business, Neil Patel explains that perhaps only running an online business would lead to a maximized freedom. That is to streamline business for less management – build systems (that will make the business to function without your involvement), work remotely (and allow your employees to do so too), use cloud-based tools (cut down usage of paper, optimize efficiency to communicate using the internet), reduce duties by allocating them to specialized team members and outsourcing them elsewhere (such as duties involving social media management, SEO, content marketing, online payment, newsletter creation, website management, website design, employee management). These responsibilities seem feasible to outsource, however, if I can ask Neil Patel one thing, it’d be how to outsource without losing a total control of the process (e.g. data privacy and intellectual property)? In other words, how exactly does Neil Patel establish his streamlined business by outsourcing the different components of business? The tool that can help me outsource that comes in mind is, but it’d be a good topic to find out in my next Research Assessment.

In addition, a quote I found as a wake-up call for me as a startup owner, as Annie Mueller puts it:

Take the time to eliminate the pointless, the superfluous, and the questionable. Then decide what you can hire out or delegate. Then focus on the work that only you can do, that you can do best, and that you can do for the most impact on your business.   

I need to seriously begin to evaluate my time when I run my startup and understand that other than ideas, everything else has the potential to be allocated for someone else at a lower cost and higher effectiveness. Although I need to also be cautious about generating a stream of profit before I outsource to avoid a financial disaster.

With this knowledge in mind, I am continuing my way as a minimalist and I define the meaning of true freedom as the following:

Physical freedom of deciding who, what, when, where, why, and how one works and lives, not to work because one has to work, but because one wants to work.

Mental freedom of seeing through society’s illusions and misconceptions, not blindly following the mainstream, and being aware and in control of one’s feelings and mental state, hence, stoicism.

Spiritual freedom of believing in either a higher being or oneself, as a complete and fulfilled creation with a mission in life.

All in all, the purpose of true freedom is to achieve a sense of completeness, fulfillment, peacefulness, and joy, so whatever one does to become that, can and will be considered true freedom. Knowing what I do now should contribute to that pursuit of true freedom will help me make decisions in terms of deciding what to chase for. (See Article Below)


The Minimalist’s Guide to Owning a Business

By Neil Patel JAN 28, 2016


Minimalism is a lifestyle characterized by the pursuit of simplicity and freedom from possessions and consumerism.

The minimalist lifestyle might seem like it doesn’t jive with business ownership. After all, doesn’t it take greed, ambition, and cut throat ladder climbing to start a business?

Obviously it doesn’t since so many successful business owners and entrepreneurs are devotees of this lifestyle.

How can you cultivate your inner minimalist, while building a successful business?


Understand what minimalism is. Hint: It’s a mindset.

There’s plenty of confusion over the meaning of minimalism.

Many people think that minimalism is Colin Wright and his 51 things. Others think that minimalism is sleeping on a futon and shaving your head.

In reality, minimalism is a mindset, not just the things you own, what you sleep on, or how you groom.

A better way to think of minimalism is to think of it as the pursuit of freedom. Freedom from financial worry; Freedom from tending to things instead of yourself; Freedom from time-wasting activities; Freedom from fear of loss.

In a sense, building a business is one of the best paths to minimalism. When you build a business, you are creating freedom for yourself by creating a system that gives you finances, purpose, independence, and the ability to live free of the oppression of someone else’s bottom-line.

If you work the remainder of your life in a 9-5 day job, doing your time, and taking your two week vacation every year, which might be fine. For you, that might be freedom enough.

For others, however, freedom is the ability to grow their business how they want, to work when they want, to vacation however long they want, and to pursue the things that provide fulfillment.

No, minimalism isn’t about owning less things—though that’s certainly one of its benefits. Instead, minimalism is about creating freedom in more areas than just your closet, cabinets, or toiletries shelf.


Make it an online business.

The most viable business model for a minimalist is an online business. Truly, the most viable business model for the foreseeable future is an online business.

The power of online marketing and content marketing means that your business can grow and prosper through digital methods. This shift toward the digital comes with certain freedoms, although it also comes with certain sacrifices.


An online business gives you the following types of freedom:

  • Freedom to live anywhere
  • Freedom to not own a brick-and-mortar store
  • Freedom to build and grow your business using content rather than physical assets
  • Freedom from shipping and distribution
  • Freedom from handling delays and mishaps

Remember, it’s all about the freedom. To people with this mindset, freedom is success.

Change your mind about the meaning of success.

Business owners aim toward a common goal:  success.

But what is success?

  • According to the popular mindset, success = money.
  • According to a minimalist mindset, success = freedom.

At some point in their lives, the people who need to will realize that money and possessions do not truly satisfy. Even though we acknowledge this rationally, it is difficult to internalize this truth, in part because money affords us buying power and presumably a sense of comfort.

We continue to purchase piles of things, more clothes, nicer cars, and bigger homes, while constantly wondering why we don’t feel successful or complete.

Perhaps one of the reasons why divorcing our sense of success from our income is difficult is that we don’t know what to eliminate from our lives.

Here are some of the ways that I’ve been able to experience success as freedom:

  • Traveling. Getting away from my things is a freeing experience.
  • Meditating. How I think has a major impact on how I perceive success.
  • Taking breaks. I recommend that founders and business owners take long breaksin order to reset their perspectives and improve their sense of freedom.

The more you realize that true success is found beyond money and possessions, the greater you will be able to grow your business with a minimalist approach.


Embrace a minimalist approach to management.

Management seems like the enemy of minimalism. Schedules, calendars, requirements are not the stuffs of freedom.

Actually, there are plenty of ways to manage with a minimalist mindset. Here are a few suggestions:

  • Streamline your services.The more streamlined your services, the less you’ll have to manage.
  • Use systems.With a few systems and processes in place, you can dramatically reduce the mental workload involved in management. For every task or procedure, create a corresponding system, and watch your freedom increase.
  • Allow employees to work remotely. Allow your employees to be remote as well. Remote working is an effective way of enhancing productivity while increasing freedom.
  • Use powerful cloud-based tools.Apps like Evernote, Google Calendar, and Dropbox make your business omnipresent. Anywhere you have Internet, you have the ability to access business resources, information, and schedules. This is the kind of freedom that smart minimalists will harness.
  • Lead with your mind, not with your time.Perhaps the greatest way to achieve minimalist success is to reduce your responsibilities by allocating them to skilled team members.


Annie Mueller, writing on minimalist business ownership, explains:

Fewer responsibilities [lead to] more meaning.

Figure out what things in your business you shouldn’t be doing, don’t want to do, can’t do effectively, or you simply want to get rid of.

Grow this list as long as you can. It will teach you things about yourself and your business.


Here are some of the big things you can outsource:

  • Social media management
  • SEO
  • Content marketing
  • Online payment
  • Newsletter creation
  • Website management
  • Website design
  • Employee management


Realistically, you could outsource every aspect of your business. Own it, yes, but free yourself from the day-to-day responsibilities and the need to be present.


Here’s how Mueller explains it:

Take the time to eliminate the pointless, the superfluous, the questionable. Then decide what you can hire out or delegate. Then focus on the work that only you can do, that you can do best, and that you can do for the most impact on your business.

Your mind is your greatest asset, not your time. By freeing yourself of the need to constantly expend your time and energy, you’re taking one of the most valuable steps toward a minimalist lifestyle.



Minimalism is a journey, not a destination.

As you deepen your understanding of minimalism, you’ll discover profound truths that will revolutionize your life personally and grow your business strategically.

You can achieve success through more than just donating your possessions and selling your stuff. You can achieve success by growing your business in a way that gives you freedom.

What is your experience with minimalism?


In addition, here is a cool minimalist art site: